"The customer is always right" was the mantra of the eighties and nineteen nineties. The customer isn't always right.
What you will learn?
1. the higher the Ownership quotient is the better you will perform ,
2. why customers who own a company and employees owners are worth more and
3. why Ownership Quotient is about culture.
Recommended to: company owners, development managers any decision maker whose role is customer facing.