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This course provides an overview of Barry Libert book on crowdsourcing and reflects both the power and the problems of crowdsourcing. The proliferation of examples demonstrates that crowdsourcing has made its mark in many business functions., but this course also acknowledges that crowdsourcing has not worked for business management and strategy.
After completing this course, you will:-
1. Understand what ‚Äúcrowdsourcing‚Äù is;
2. Be able to explain how crowdsourcing works; and
3. Know how crowdsourcing can be a powerful tool for your business ‚Äì if you do it right.